![GeneralPublic's identity for Pierre Yovanovitch's Love exhibition captures the romantic theme of his work](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072537-62b566f1cb7cf.webp)
![GeneralPublic's identity for Pierre Yovanovitch's Love exhibition captures the romantic theme of his work](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072537-62b566f1d8547.webp)
在法国室内设计师皮埃尔·约瓦诺维奇(Pierre Yovanovitch)的家具系列“爱”中,每一件作品都蕴含着深情的浪漫主题。为了完美呈现这一主题,巴黎的设计工作室GeneralPublic为约瓦诺维奇在纽约画廊R&Company举办的“爱”系列展览进行了一场精心策划的家具品牌设计策划。
![GeneralPublic's identity for Pierre Yovanovitch's Love exhibition captures the romantic theme of his work](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072537-62b566f1e3c57.webp)
![GeneralPublic's identity for Pierre Yovanovitch's Love exhibition captures the romantic theme of his work](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072537-62b566f1edf7a.webp)
![GeneralPublic's identity for Pierre Yovanovitch's Love exhibition captures the romantic theme of his work](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072538-62b566f2042da.webp)
![GeneralPublic's identity for Pierre Yovanovitch's Love exhibition captures the romantic theme of his work](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072538-62b566f20d540.webp)
此次展览围绕约瓦诺维奇作品中反复出现的虚构角色“Oops小姐”展开,画廊被巧妙地改造成多个家庭场景,象征着Oops小姐角色的情感演变。从客厅到餐厅,再到闺房和卧室,每一个场景都精心布置,让客人仿佛置身于一个充满爱意的叙事空间。
![GeneralPublic's identity for Pierre Yovanovitch's Love exhibition captures the romantic theme of his work](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072538-62b566f217ad0.webp)
![GeneralPublic's identity for Pierre Yovanovitch's Love exhibition captures the romantic theme of his work](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072538-62b566f2230f8.webp)
![GeneralPublic's identity for Pierre Yovanovitch's Love exhibition captures the romantic theme of his work](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072538-62b566f22bb39.webp)
为了配合这场独特的展览,GeneralPublic设计了一个围绕超大嘴唇和家具拟人轮廓的标识。标识的图形中心是一本折叠的鲜红色目录,封面以美丽的丝网与粉彩粉红色相结合,既优雅又浪漫。这一设计巧妙地捕捉了约瓦诺维奇作品的浪漫主题,并将其转化为一种独特的视觉语言。
![GeneralPublic's identity for Pierre Yovanovitch's Love exhibition captures the romantic theme of his work](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072538-62b566f234b72.webp)
![GeneralPublic's identity for Pierre Yovanovitch's Love exhibition captures the romantic theme of his work](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072538-62b566f23d450.webp)
![GeneralPublic's identity for Pierre Yovanovitch's Love exhibition captures the romantic theme of his work](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072538-62b566f249bc3.webp)
面对只有十几件作品可以拍照的挑战,GeneralPublic巧妙地以抽象的轮廓来代表整个系列。这些轮廓既可以单独出现,也可以以“家庭照片”的形式出现,既保留了作品的神秘感,又展现了它们之间的内在联系。
![GeneralPublic's identity for Pierre Yovanovitch's Love exhibition captures the romantic theme of his work](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072538-62b566f25326c.webp)
![GeneralPublic's identity for Pierre Yovanovitch's Love exhibition captures the romantic theme of his work](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072538-62b566f25bd23.webp)
约瓦诺维奇与木工、陶艺师、铁匠、玻璃制造商和室内装潢师紧密合作,共同创作了构成“爱”系列的椅子、沙发、桌子、靠垫、地毯和床架。每一件作品都凝聚了匠人的心血和约瓦诺维奇对爱的独特理解。
![GeneralPublic's identity for Pierre Yovanovitch's Love exhibition captures the romantic theme of his work](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072538-62b566f264b0f.webp)
GeneralPublic为皮埃尔·约瓦诺维奇“爱”系列展览打造的视觉形象设计,不仅成功捕捉了作品的浪漫主题,还为家具品牌设计策划提供了一个新的视角。通过巧妙的叙事手法和独特的视觉语言,他们让每一件家具都充满了生命力和情感,为观众带来了一场难忘的视觉盛宴。